Car wash email marketing is something all operators must consider when thinking about any kind of marketing strategy. It is the granddaddy of the internet. Car wash email marketing can provide you ways to communicate to your customers in interactive and positive ways. As one of the most powerful elements in any marketing toolbox, it’s definitely something you should pay attention to as a business owner.

Here are 3 reasons (plus a special email tip at the end) why you should use car wash email marketing to get your business off the ground.

Car wash email marketing is something all operators must consider when thinking about any kind of marketing strategy. It is the granddaddy of the internet. Car wash email marketing can provide you ways to communicate to your customers in interactive and positive ways. As one of the most powerful elements in any marketing toolbox, it’s definitely something you should pay attention to as a business owner.

Here are 3 reasons (plus a special email tip at the end) why you should use car wash email marketing to get your business off the ground.

Only 7 percent of companies use email as a brand building tool

Comparatively, email is mainly used as a sales channel, with 26 percent of companies using it to sell their products and services. Conversely, only 7 percent report using it to build brand awareness. Sounds like a missed opportunity to us.

Think about it. If you’re on the mailing list for a particular company, and every day you get an email that says ‘hey, here’s our stuff, now go buy some’, what would be the outcome of that experience? Would you:

A) Go buy some stuff immediately

B) Buy some stuff and tell your friends about it

C) Unsubscribe.

Let’s be honest with ourselves and say the most likely outcome would be answer C.

What if we consider another scenario? You’re on the mailing list for a particular company, and every day you get an email that says different things. Some things are hacks or tips about their product. Other days are videos explaining them. Other times, you get an update about a particular pricing. What would you do with this email?

Emails that vary in content and focus on adding value to the customer instead of just being an eternal pushy inbox salesman are much more likely to resonate with your audience. Instead of hovering over the spam button, recipients will start to look forward to your email, will be more likely to open it and may even tell their friends. This sort of benefit is harder to measure than direct sales but results in you building a loyal fanbase of customers who will come to you when they are ready to buy.

Now that’s an opportunity worth taking.

Email > Social

The fact is, when compared to social media, email is king. Not that many people use social media when compared. Maybe everyone in your circle of trust is on Facebook, Twitter and the like, but that’s not everyone.

Email has around three times as many users as Facebook and Twitter combined, totalling around 3.7 billion in 2017. Email crosses boundaries that social media doesn’t, forgetting age, ethnicity, geographical location and more. Older people tend to be less active on social media, but most of them will have an email account. Teenyboppers might prefer to hang out on Snapchat or Instagram, but again, will have email.

Email is highly personal, reaching out directly to each and every customer on your database, and retains an average open rate of around 21.7 percent. Conversely, changes to the Facebook algorithm means less than 6 percent of your fan base will actually see your post.

One of the major questions to ask is this: what happens if Facebook goes away? Plenty of social platforms have gone away in the last decade (Friendster, Vine, MySpace).

Social channels come and go in popularity all the time, and even if Facebook does reign supreme today, what if there’s a sudden exodus of users to another channel a year or two down the road? Companies investing thousands in Facebook marketing are suddenly left with nobody to market to, but you’re not. You know why? Because you’ve got their email address.

In order to sign up for anything on the world wide web, you need that special key term. An email. There is not a single person who uses a computer on even a semi-regular basis that goes without an email. Use that opportunity to market, sell, and get your loyal customers into your location.

Email has the highest ROI of any marketing activity

According to figures from the Direct Marketing Association (DMA), email marketing has an average return on investment of $45 for every $1.50 spent, That makes this the highest ROI marketing activity you can undertake. A fifth of the respondents to the survey even claimed figures as high as $82 per $1.50. Yet, so many people don’t take advantage of this.

The great thing about car wash email marketing, is that you can easily measure your ROI when it comes down to it. You’re able to see opens, clicks, automate some of your process of emails, and be connected with your customers without having to create a ton of work for yourself. Despite more than half of UK businesses spending more on social media marketing in 2017, only 10 percent have figured out how to measure their ROI. That’s a small percent for something that is supposed to make a big impact.

When it comes to ease of measuring impact, the rankings go something like this:

1. Email
2. Search
3. Online advertising
4. Website
5. Direct mail
6. Mobile ads
7. Social
8. Content
9. Events
10. Webinars

Because email is easy to measure, it’s also easy to control. It’s simple to test whether something is working or not, and it’s easy to validate its worth to those who hold the purse strings. This makes it attractive, both from a marketer’s point of view and from a business one too.

Need help to figure it all out? Check out our marketing services and get started today!

Car Wash Email Marketing Bonus tip:
Subject Line.
Subject Line.
Subject Line.

One third of your customers will decide whether to open your email based on the subject line alone. That’s right. All that loyalty building you did, all the graphic design work on the email, all the time you spent negotiating the amazing special offer contained within… all that could be for nought, if you screw up your subject line.

And now you’re asking, “how do I make the subject line better”?

So, how can you make your subject line better? Mailchimp did an interesting study to find out what makes us open and what doesn’t, and found that emails performed best if they:

• Personalize: First name and last name work best
• Create urgency: With time-limited offers or attention-grabbing words
• Focus on positive: Use invitations and announcements rather than cancellations and reminders
• Thank the recipient: For signing up, for ongoing support, for being alive… anything
  Knowing that something as basic as the subject line could make or break your email campaign will, hopefully, spur you on to treat it with as much loving care and attention as you do every other aspect of your content.